Amer Sports to Sell Mavic

Helsinki, Finland – Finnish sporting goods company, Amer Sports, has entered in an exclusivity period with Regent, a US-based global private equity firm, for the sale of the shares and related cycling business of Mavic S.A.S. The sale of Mavic to Regent does not include Enve.

The project for this sale will now be presented to the relevant employee representative bodies., with completion of the transaction and the transfer of ownership expected to occur during the second quarter of 2019.

"The intended divestment of Mavic follows Amer Sports’ comprehensive strategic review process on the Cycling business, which the company announced while updating its strategy in September 2018. The divestment would not have impact on the results of Amer Sports’ continuing businesses. Amer Sports has reported its Cycling business as discontinued operations for full year 2018.” commented Heikki Takala, President and CEO of Amer Sports. “As part of our strategy, we continue to focus the Group portfolio and capabilities towards areas of faster growth, better profitability, and scalability. Over the past cycle, we have concluded that we are not the best owner for Mavic which only represented approximately 3% of our sales and which has distinct business drivers and little synergies vs. the broader Group. We believe that the iconic Mavic brand has strong potential, which would be better realized as part of Regent. Amer Sports continues to capitalize on its strategic priorities, especially Softgoods, Direct to Consumer, China, and United States.”

Regent is focused on innovating and transforming businesses across diverse industries including technology, consumer products, retail, industrial, media and entertainment, and has a strong track record for redeploying and repositioning consumer brands.