"Bicycle missionary" and Giant founder King Liu has long promoted cycling, and completed bicycle rides around the island of Taiwan at the ages of 73 and 80. King has also made many cycling trips to Japan, and has taken advantage of these visits to provide local governments recommendations that have successfully helped to stimulate the development of local bicycle tourism. Because of King's outstanding contributions to relations between Taiwan and Japan, the Japanese government has awarded King the Order of the Rising Sun medal and certificate.