Leading Through Change

Edward Benjamin on the Future of Bicycles and E-Bikes

Text & Photo: Wheel Giant

Interview with Edward Benjamin, Chairman of the Light Electric Vehicle Association (LEVA)

As of May 2025, the global bicycle industry is navigating uncertain yet transformative times. Edward Benjamin, a 56-year veteran in the field and Chairman of the Light Electric Vehicle Association, shares his reflections on the challenges, resilience, and opportunities ahead.

“We’re in interesting times—difficult, yes, but full of potential,” says Benjamin.

2024: A Challenging but Positive Year

While 2024 brought frustrations—especially with overstock and market slowdowns—Benjamin sees it as a positive year overall. The electric bicycle sector thrived despite difficulties in the traditional bike market, and over-inventory issues began correcting.

However, new hurdles have emerged: unstable tariffs, trade tensions, shipping delays, and inflation are complicating planning and pricing.

Why Remain Optimistic?

Benjamin is quick to highlight the growing need for bicycles and e-bikes globally. As more of the world’s population lives in dense cities, demand rises for compact, sustainable, affordable, and healthy transport.

“Bikes don’t pollute. They reduce noise. They’re energy-efficient, need less infrastructure, and they’re fun,” he explains.

He also emphasizes that the bicycle industry has always been a quiet engine of innovation, citing examples like carbon frames and lithium batteries that started in this sector.

A Call for Innovation and New Models

The traditional low-wage, export-focused manufacturing model is no longer sustainable. Benjamin advocates for:

1. Localized production through 3D printing and new materials

2. Smarter supply chains for e-bikes, which require motors, batteries, electronics, and skilled labor

3. Use of AI to enhance design and production

4. Broader collaboration across disciplines and regions

5. A Human-Driven Industry

6. Despite technological advances, Benjamin believes the heart of the industry lies in its people.

“Bike people are honest, resilient, and hardworking. We’ve endured 150+ years of change—and we’re still here, improving lives.”

He speaks fondly of global colleagues from Taiwan, China, Europe, and beyond, celebrating the diverse and sincere culture of the industry.

Looking Ahead

While near-term challenges remain, Benjamin urges the industry to adapt and stay hopeful.

“We’re not just making products—we’re providing real solutions for transportation, health, and sustainability. The future of bicycles and e-bikes is happening now. Let’s lead it.”