Text & Photo: Wheel Giant

Interview with Tony Grimaldi, CEO of Cycleurope & President of Cycling Industries Europe.

Europe is undergoing a mobility shift—and e-bikes are leading the charge. Tony Grimaldi, CEO of Cycleurope and President of Cycling Industries Europe, sees this as a golden opportunity for global cooperation, especially with experienced partners like Taiwan.

A Historic Turning Point

In April 2024, the EU officially recognized cycling as a full-fledged mode of transport with the EU Declaration on Cycling, marking a significant policy milestone. “It’s a clear sign that cycling now sits alongside cars, trains, and aviation in the transport conversation,” Grimaldi notes.

This declaration also embeds cycling into the EU's Mobility Transition Pathway, ensuring strategic support for infrastructure, manufacturing, and innovation under the Green Deal.

E-Bike Sales Soar

E-bike sales in Europe have skyrocketed. In 2024, they made up over 50% of total bicycle sales in major markets like Germany and the Netherlands. Forecasts suggest sales could hit 10 million units annually by 2030.

“E-bikes are no longer niche—they're central to everyday mobility,” says Grimaldi.

Four Keys to Industry Growth

1. Resilient Supply Chains

“Post-COVID, Europe wants local, integrated, and transparent supply networks.” Taiwanese firms that adapt to this model will thrive.

2. Smart Innovation

E-bikes are becoming digital platforms with features like anti-theft GPS, app connectivity, and AI maintenance.

3. Sustainability First

“Sustainable production, battery recycling, and carbon tracking are becoming must-haves—not extras.”

4. Evolving Retail & Service

“As more people ride daily, after-sales support and tech-enabled servicing are the next frontier.”

A Global Future

Grimaldi emphasizes that Europe’s cycling transformation is open to global partners. “Now’s the time to invest and collaborate. Taiwanese companies are already strong allies—we welcome deeper cooperation to shape the future of mobility together.”