Giant Group Expands in Hungary and Thailand

Text: Wheel Giant、Photos: Giant

Giant Group has opened its first brand experience store in Budapest on May 12, marking a significant milestone in the company’s expansion in Hungary. This follows the establishment of a manufacturing facility in Gyöngyös in 2019, further cementing the brand’s long-term commitment to the Central and Eastern European market.

Giant Group CEO Phoebe Liu emphasized the deeper meaning behind the store launch: “For Giant Group, cycling is more than just a sport or mode of transport — it represents a healthier lifestyle and a shift in how we live. This experience store is not just a retail outlet; it stands as a symbol of our passion for cycling, our drive for innovation, and most importantly, our long-term ESG commitment.”

The grand opening drew notable figures from Hungary’s cycling community, including riders from Jayco-AlUla and Kern Pharma, both set to participate in the Tour de Hongrie. The store aims to become a central hub for cycling enthusiasts, offering full-service solutions and hosting interactive events to promote cycling culture.

In parallel with its European expansion, Giant Group also announced the upcoming establishment of its 15th global sales company in Thailand, slated for January 2025. With 14 existing distribution points in the country, the company plans to open its first directly operated store in July 2025, positioning Thailand as a key ASEAN market.

Thailand’s bicycle market sees annual sales of approximately 2 million units, with an estimated market value of USD 150 million. Giant aims to become the leading imported bicycle brand in Thailand and actively promote a cycling lifestyle throughout Southeast Asia.

These strategic developments underscore Giant Group’s commitment to global growth, regional market cultivation, and long-term investment in sustainability and community engagement.