German direct-to-consumer mountain bike brand YT Industries has entered a self-administered restructuring process under German insolvency law, citing financial pressures from pandemic-era inventory surpluses, supply chain disruptions, and volatile market conditions—especially in the U.S.

According to founder and CEO Markus Flossmann, this move is a strategic effort to reset the company and secure new investments, rather than a shutdown. The company emphasizes that operations will continue as usual, including customer service, warranty support, and product availability.

YT’s popular models—including the Capra, Jeffsy, Tues, and Decoy e-MTBs—remain available online, with some discounts applied as part of inventory clearance. However, some customers have reported delayed shipments and refund issues.

Flossmann remains optimistic: “This is not the end. It’s a new beginning. We are working to emerge stronger and more resilient.”

As of mid-2025, YT is actively negotiating with potential investors while maintaining product development and brand presence. The restructuring comes as the entire cycling industry continues to grapple with post-COVID volatility and intensified price competition.

YT Industries CEO Markus Flossmann.
Photo: YT Youtube