When global bicycle giant Giant Group faced international scrutiny and a temporary U.S. import hold, the company chose action over defensiveness. With over half a century rooted in Taiwan, Giant transformed external pressure into an opportunity for corporate renewal and industry leadership.
On October 15, over 400 migrant workers from Thailand and Vietnam moved into brand-new, purpose-built dormitories in Yuanli and Waipu. Designed to meet international labor and human rights standards, the facilities feature eight-person rooms with private bathrooms (including bidets), recreation areas, prayer spaces, kitchens, laundry rooms, and secure keycard access. Dedicated staff and comprehensive safety measures ensure workers not only live comfortably but also with dignity and security. “We don’t just provide accommodation,” said Chairman Young Liu. “We provide a living environment with respect and warmth.”
Alongside housing upgrades, Giant has fully implemented a zero recruitment fee policy. Since January 2025, all new hires pay nothing for recruitment or agency services, and the company is refunding fees previously paid by existing workers. Independent international auditors oversee the identification, assessment, and transparent distribution of these refunds. “This is not just a policy; it’s a cultural evolution,” Giant emphasizes.
These steps are part of the Migrant Worker Rights Enhancement Program, launched in 2024, which addresses human rights, living conditions, policy transparency, and employee engagement. Integrated with long-term ESG initiatives and digital transformation, Giant ensures that fair practices are systemic, auditable, and embedded in daily operations.
Reflecting on the recent challenges, Liu remarks: “Pressure is high, but we face it honestly. True brand strength comes from resilience and integrity, not just speed and technology.” By turning adversity into proactive reform, Giant not only safeguards its international operations but also sets a new benchmark for Taiwan’s bicycle industry in labor rights and human dignity.
