myStromer AG, manufacturer of the premium e-bike brands Stromer and Desiknio, has appointed Marcel Korner as Group Chief Executive Officer, effective 1 May 2026. He will also join the Board of Directors of myStromer AG.

Marcel Korner brings extensive international leadership experience from the sports, consumer goods and media sectors. He is currently CEO of TSG International AG and will continue to serve as a member of its Board of Directors.

Prior to joining TSG, Korner spent nearly ten years at Amer Sports, most recently leading the global Direct-to-Consumer business for the winter sports brands Salomon, Atomic and Armada. Earlier in his career, he served as Head of Strategy & Business Development at Ringier and Ringier Axel Springer Media, where he led strategic development initiatives, transformation projects and M&A activities. He began his professional career in marketing and sales roles at JT International, Swiss Snowsports and NZZ Media Group.

“Stromer and Desiknio are at an exciting stage of their development,” says Marcel Korner. “My focus will be on further strengthening the brands in the premium segment, consistently advancing our technological leadership, and successfully shaping the next phase of growth. Our partnership with Naxicap provides a strong foundation for long-term value creation with an investor that takes an entrepreneurial, long-term approach.”

Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, adds: “With Marcel Korner, we are appointing an experienced and entrepreneurial leader who combines international expertise with strategic foresight and strong operational capabilities. He is ideally positioned to lead myStromer into its next phase of growth and to actively support our ambitions as owners.”