Giant Group’s 18th annual Ride Like King (RLK18) campaign recently united thousands of cyclists worldwide, honoring the legacy of founder King Liu while driving a record-breaking social impact.

Organized with World Bicycle Relief (WBR) and Zwift, the event drew over 8,000 participants across 116 virtual rides, alongside thousands more in global community rides. Together, riders logged nearly 800,000 kilometers—smashing targets and funding 927 Buffalo Bicycles for underserved communities. The number commemorates King Liu’s legendary 927km tour around Taiwan in 2007, which inspired the movement.

Zwift

Buffalo Bicycles

RLK18 carried profound emotional weight as the first global event following King Liu’s passing in February 2026. Under the banner "Ride the Legacy. Ride Like King," the campaign celebrated his vision of healthier lifestyles, sustainable mobility, and the transformative power of bicycles.

Phoebe Liu

Giant Group also announced that Ride Like King will expand into a year-round movement, featuring weekly Zwift rides and ongoing community activities to support global mobility initiatives.

Giant HQ