Shimano Sales Drop by 14% in 2016

Japan – Shimano have released their 2016 end of year financial statement announcing a large drop both in sales revenue and profits last year. Net sales for the year decreased 14.7% from the previous year to 322,998 million yen, while operating income (operating profit) decreased 24.1% to 64,546 million yen.

A press release issued by the company noted that in Europe bad weather in the early spring had undermined bicycle sales, resulting in a continuing high level of distributor inventories. However, the good weather from July onward, meant sales became brisker, and European distributor inventories levels adjusted to an appropriate level by the end of the year. In North America, inventory levels also adjust to a lower level towards the end of the year. Retail sales of bicycles were generally slow throughout Asia, and the company noted both China and Japan's lackluster sales of sport bicycles.

For 2017, the Shimano statement forecast a slight—2%, increase in sales