Eurobike Cancels Media Days

Friedrichshafen, Germany—Organizer of Eurobike, Messe Friedrichshafen has decided to cancel the media events scheduled in the run-up to Eurobike in Sölden and Frankfurt am Main in 2020 due to the coronavirus pandemic and the resulting restrictions. Organizers decided that it would not be possible to organize product testing of the latest bike industry innovations for media representatives at such an early time. In a press release, Messe Friedrichshafen noted that it was a tough call to make and one that weighed heavily on the heart. Both the Eurobike Media Days (planned for 16-18 June 2020 in Sölden, Austria) and the Urban Mobility Media Days (planned for 2/3 July 2020 in Frankfurt am Main) have been canceled.

“Unfortunately, the Corona pandemic has left us with no other option. In Austria, all events are canceled until at least the end of June and given the current industry requirements and contact and travel restrictions, the early-July Frankfurt date is foreseeably too early. These exceptional circumstances mean that it makes more sense to bring together all the new innovations and present them at Eurobike,” says Head of Eurobike, Stefan Reisinger.

Plan B for Eurobike

Preparations for the 29th edition of the show at Lake Constance are going largely according to plan, despite the present uncertainties and show organizers still plan to run the trade show itself on schedule in Friedrichshafen from 2 to 5 September 2020. However, there is a Plan B in place to offer an alternative Eurobike date at the end of November 2020. The final decision will be announced by mid-May at the latest.

“We are aware that there is currently no way to guarantee holding the Eurobike show at its early-September date. It’s not just the actual show preparations that have to be considered, but also the dependency on border openings, travel possibilities, the availability of passenger capacities and accommodation capacity. This is why we have “reserved” a possible later Eurobike date from 25 - 28 November 2020 to have maximum flexibility,” explained Stefan Reisinger in the press release. “By mid-May at the latest, we will make a decision based on the information available and announce whether Eurobike 2020 will run as planned from 2 - 5 September or whether it makes sense to postpone it by two and half months. By consulting trade and industry evaluations and the political conditions in a few weeks, we will be able to make a more appropriate decision, based on the specific market situation.”

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