Following an online briefing on September 1, during which Fairnamic CEO Philipp Ferger and Eurobike Director Matthias Pietsch unveiled the new concept for 2027, Eurobike brought its outreach directly to Taiwan.

On the third day of Taichung Bike Week, Fairnamic Head of Sales & Exhibitor Service Adrien Sockeel-Ponchel joined Messe Frankfurt Taiwan to introduce the new format and seek continued support from Taiwan’s bicycle industry.

The 35th Eurobike will take place from June 30 to July 2, 2027, at Messe Frankfurt. The show will be shortened to three days and repositioned as a fully B2B event for brands, manufacturers, suppliers, retailers and industry media.

Under its “Eurobike Vision 2030,” the organizer aims to develop Eurobike into a year-round platform for cycling and ecomobility. Key elements include business networking, industry summits, the Eurobike Award, test tracks, international events, media exposure and strategic partnerships.

A new “Business Base” will also offer private meeting rooms for up to four or eight people. Early-bird indoor space is priced at €164 per square meter for bookings completed by October 31, 2026. The regular rate is €194 per square meter, while outdoor space costs €150 per square meter.