Quality Bicycle Products (QBP) has announced the return of its winter industry event, Frostbike, scheduled for February 25–27, 2027, at Q headquarters in Minneapolis, Minnesota. The event returns after a five-year hiatus under the theme “Take the Lane.”

Frostbike 2027 will bring together Q retailers, supplier brands, and industry thought leaders from across North America through a product expo, educational sessions, and peer-to-peer connections.

According to QBP, attendees will have hands-on access to products from leading and emerging brands. Educational sessions will focus on ways to drive business in today’s evolving retail landscape.

Photo: QBP

Q President Rich Tauer said Frostbike has always been about bringing the bicycle industry together. Under the “Take the Lane” theme, the 2027 event will create space for open conversations and shared learning while addressing current challenges and opportunities.

Retailer registration will open on October 27, 2026. QBP will release additional details, including seminar topics, the keynote speaker, vendor list, and other event activities over the next few months.

Quality Bicycle Products operates distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, reaching a network of more than 5,500 independent bicycle retailers.

Photo: QBP