Registration is now open for the 2027 edition of ICEBIKE*, the UK B2B cycling trade show organised by distributor Madison.

The event will continue its two-city format in February 2027, with the Manchester show scheduled for February 7–8 at the National Cycling Centre, followed by the London event on February 11–12 at Lee Valley VeloPark.

The 2027 edition coincides with Madison’s 50th anniversary, as well as the 20th anniversaries of Genesis and ICEBIKE*. The official show website is using the theme “Built by Bike Shops. For the next 50 years.” for the 2027 edition, with a focus on industry people, brand partners, collaboration and the future of cycling.

The event will showcase brands from the Madison and Sportline portfolios. Brands currently featured in the official ICEBIKE* information include Shimano, PRO, Lazer, Quad Lock, Park Tool, COROS, Madison, ODI, Ridgeback, Elite, Basil, Vittoria, Kryptonite, Finish Line, Genesis, Maxxis, Thule, Profile Design and DT Swiss. More brands and products are expected to be announced ahead of the event.

The 2027 programme will include seminars, panel discussions, interviews with industry figures, product presentations and live demonstrations. Brand representatives will also be available to introduce products and meet with customers and industry professionals.

According to attendance data released by Madison for the 2026 edition, the Manchester show recorded a 29% increase in attending accounts and a 35% increase in visitors compared with the previous year. The London edition recorded an 18% increase in attending accounts and a 17% increase in visitors.

ICEBIKE* is organised by Madison as a UK B2B cycling trade show for bicycle retailers and cycling industry professionals. Registration for both the Manchester and London editions of ICEBIKE* 2027 is now open online.

Photo: ICEBIKE