U.S. electric bike brand SUPER73 is expanding its European distribution network with three new official partners in France, Switzerland, and the United Kingdom: Rizsel in France, Urban Drive in Switzerland, and Mount Green Cycles in the UK.

According to SUPER73, the new distributors will support local dealer networks, expand market opportunities, and provide service and support to customers in their respective markets. The company said the partnerships will also play a role in its product and market plans for 2027.

Photo: SUPER73

SUPER73 CEO Travis Erwin said the three partners bring local market knowledge and a commitment to customer service. The company is also seeking additional official distributors and B2B partners in Germany, Spain, the Benelux region, and other selected European markets.

Representatives of the three new partners also commented on the agreements. Scott Taylor, CEO of Mount Green Cycles, said the company values SUPER73's products and brand positioning, as well as its focus on compliance and education. Benjamin Kaufmann, CEO of Urban Drive, said the company looks forward to growing the SUPER73 community in Switzerland. Cedric Phenix, CEO of Rizsel, said the company is committed to providing products, service, and dealer support in the French market.

Photo: SUPER73