UK cycling distributor Madison has announced that it has taken on exclusive distribution of iGPSPORT in the UK and Republic of Ireland, bringing the brand’s cycling computers, lights, radar products and accessories to its specialist retailer network.

Founded in 2012, iGPSPORT began with GPS bike computers and has since expanded its range to include navigation devices, smart lights, rear radar lights, a sports watch and ride sensors. Its products are sold in more than 40 countries.

Madison will stock five GPS bike computers, priced from £39.99 to £219.99, and a sports watch priced at £199.99. The smart lighting range includes four front lights offering 500 to 1,800 lumens, priced from £29.99 to £79.99, alongside a £79.99 radar rear light and two further rear lights. Chest and arm heart rate monitors, as well as speed and cadence sensors, complete the line-up.

Madison CEO Dominic Langan said: “We are delighted to welcome iGPSPORT to Madison. Its cycling computers, lights, radar and wearables give specialist retailers an exciting range at truly compelling price points. Together with COROS, we now have a very strong and complete technology proposition that can challenge the long-established names in the category.

“We fully appreciate the vital role specialist retailers play in building brands through their knowledge, advice and influence with riders in their community. We really want to build these brands with them, backed by the stock availability, sales support and service they expect from Madison.”

Crystal Huang, Regional Sales Director at iGPSPORT, said: “Partnering with Madison is an important step in the continued growth of iGPSPORT in the UK. Madison has an outstanding reputation and a deep understanding of the specialist cycling market, making them an excellent partner to help us bring our technology and products to more riders.

“At iGPSPORT, we are committed to developing innovative, reliable and accessible cycling technology, and we see specialist retailers as an essential part of that journey. We look forward to building a strong, long-term partnership with Madison and its retail network, and together creating new opportunities for the brand and for cyclists across the UK.”

The range is supported by the iGPSPORT app, which allows riders to manage their devices, sync and analyse activity data, discover routes and create their own.

For retailers, a compact countertop display is available to demonstrate both the computers and lights in store, with further supporting materials available from Madison.

Photo: iGPSPORT