German bicycle parts and accessories supplier Messingschlager will host BRAND & BUSINESS DAYS 2026 from October 19 to 23 at its headquarters in Baunach, Germany. The event will focus on new products, concepts, e-mobility and market trends, while providing insights into the company’s operations, quality management and logistics capabilities.

The event will highlight KMC, Kenda and Messingschlager’s proprietary M-Wave brand. The M-Wave range covers tools, chains, pedals and other bicycle accessories. Visitors will also receive information on product groups and market trends relevant to the retail trade, including gravel biking and bikepacking.

Christoph Helmrich, Director of Sales & Marketing at Messingschlager, said the BRAND & BUSINESS DAYS will provide a platform for dialogue between customers, retail partners and the company’s purchasing, quality, logistics and sales teams. The event will also showcase key new products for the upcoming season and the company’s product and service capabilities.

The event will conclude on Friday, October 23, with an Open House, giving local residents an opportunity to visit the company’s operations, products and bike park and take part in various activities.

Founded in 1924, Messingschlager GmbH & Co. KG is headquartered in Baunach, Germany, and is part of the Hama Group. The company also operates its European central warehouse in Baunach. With more than 30 brands, Messingschlager supplies bicycle OEMs, wholesalers and other industry customers in more than 70 countries. The company currently employs around 150 people and is headed by Managing Director Christoph Bantle.

Image: Messingschlager