Combined sales for Temu, SHEIN and AliExpress in Germany fell 35.5% year-on-year to €566 million in the third quarter of 2026, according to data published by the German E-Commerce and Distance Selling Trade Association (BEVH) on October 8. The three platforms’ combined share of Germany’s online goods market declined from 5.3% in the second quarter to 3.1% in the third.
The figures provide the first full-quarter data following the European Union’s removal of the customs duty exemption for low-value imports. Effective July 1, 2026, the EU abolished the exemption for consignments valued at €150 or less. During the transitional period, a flat €3 customs duty applies to each product customs category within qualifying consignments. A separate flat €2 handling fee is scheduled to apply from November.
BEVH said the higher import charges are putting pressure on Asian platforms that rely on low-priced goods. However, the 35.5% sales decline compares the third quarter of 2026 with the same period in 2025, while the market-share decline compares the third quarter with the second quarter of 2026. The association reported combined figures for the three platforms and did not disclose individual sales changes for Temu, SHEIN or AliExpress.
Germany’s overall online goods market continued to grow in the third quarter. Sales rose 2.9% year-on-year to approximately €18.47 billion, including VAT and excluding inflation adjustments. By retail channel, online marketplace sales increased 5%, while online sales by multichannel retailers grew 2.5%. Online-only retailers recorded a 0.8% decline.
BEVH chief executive Alien Mulyk said the rapid growth of Temu and SHEIN in Germany had stalled, but domestic retailers had not yet benefited significantly from the weakness of their Asian competitors. She also called for stronger EU market surveillance and enforcement of existing regulations to ensure fair competition.
