Cycling UK’s Big Bike Revival programme reached 96,642 participants through more than 3,000 events across England in 2026, delivered through a network of 295 community partners and bike recycling hubs.

According to the programme’s impact data, 46% of participants increased their local cycling trips, with 64% of these additional trips directly replacing car journeys.

An economic and social impact assessment using the UK Department for Transport’s AMAT toolkit found that every £1 invested generated between £6.97 and £17.46 in socio-economic benefits. The programme also saved the UK an estimated £21.9 million to £54.2 million in 2025/2026 through reduced congestion, lower emissions and improved health outcomes.

The findings also showed that 90% of participants felt happier after taking part, while 64% reported improvements in their physical wellbeing.

To mark the results, Cycling UK launched its Real Yellow Jersey campaign in October, shifting the focus of the traditional Tour de France symbol from elite racing to everyday cyclists who have overcome personal and social challenges through cycling.

James Scott, Director of Behaviour Change at Cycling UK, said the benefits of cycling to individuals and communities are often underestimated. He added that the Real Yellow Jersey campaign celebrates everyday cycling and aims to encourage more people to experience its benefits.

The Big Bike Revival is funded by Active Travel England and delivered in collaboration with grassroots organisations and volunteer-led groups.

Photo: Cycling UK