Zwift launched Zwift Plus on October 29, 2026, introducing two features to its subscription offering: personalized training through Zwift Coach and real-world video routes through Zwift Video.

Zwift Coach combines a training model grounded in peer-reviewed sports science with anonymized power and heart rate data from millions of Zwift riders. It creates personalized training plans based on users’ goals, recent fitness, schedules, experience and riding preferences.

The plans draw on Zwift’s content library, including thousands of workouts, routes, RoboPacers and events. Zwift Coach can recommend adjustments to upcoming activities when users’ training schedules change or their plans are disrupted. Members can create and manage their training plans through the Zwift Companion app, access pre-workout guidance and review post-ride feedback through the Coach Analysis feature.

Zwift Video integrates high-definition footage of real-world roads into the Zwift riding environment. Its initial release includes 21 routes across six countries, covering a total of 385 kilometers. Destinations include the French Alps, Mallorca and Tenerife in Spain, South Africa’s Western Cape, Norway’s Lofoten Islands, southern Utah and Colorado in the United States, and the Scottish Highlands in the United Kingdom.

The video routes retain Zwift features such as PowerUps, segment leaderboards, HoloReplays, Drops and XP. Riders can enjoy free rides or pair workouts with the video routes. Zwift plans to add new routes and destinations regularly from the start of 2027, while organized events and MeetUps are scheduled to launch in the coming months.

Zwift Plus is available for $29.99, €29.99 or £26.99 per month. New users can access a 14-day free trial. Existing members are also eligible for a limited-time offer of one month of Zwift Plus at no additional cost, subject to the offer’s terms and conditions.

Photo: Zwift