German bicycle parts and accessories supplier Messingschlager unveiled its new corporate identity and corporate culture at BRAND & BUSINESS DAYS 2026, presenting its latest products, market trends and future direction to customers and industry partners.

The new company logo combines the letter "M" with two stylized hands, symbolizing collaboration, teamwork, partnership and trust.

"We are making visible what Messingschlager stands for: carefully selected product ranges, close and long-term partnerships, quality and speed, with the goal of delighting our customers," said CEO Christoph Bantle.

The company also showcased new products, e-mobility concepts and solutions for specialist bicycle retailers. Its proprietary M-Wave brand attracted interest with its extensive range of bicycle accessories.

Looking ahead, Messingschlager plans to maintain its focus on clearly defined quality at competitive prices while investing in its online presence and the latest IT technologies.

Photo: Messingschlager