German accessories manufacturer Fidlock has reorganized its distribution network in Austria. Effective November 1, 2026, SKS Germany and Paul Lange Austria have jointly taken over distribution of its products in the country, with the aim of strengthening its market presence and providing better support to specialist bicycle retailers.

Headquartered in Hanover, Fidlock has appointed the two companies as its new distribution partners to improve support for existing retail partners and strengthen its long-term position in the Austrian market.

Both companies have extensive experience in the bicycle industry. SKS Germany manufactures bicycle accessories and serves as a distribution partner for various brands, while Paul Lange Austria brings experience in distributing international bicycle brands.

Focus on Specialist Retailers

"We have found distribution partners in SKS and Paul Lange with whom we can develop our activities in Austria over the long term and provide more targeted support to our retail partners," said Volker Knaus, European Sales Manager at Fidlock.

Fidlock's previous distribution partnership with Funbike ended on October 31, 2026. The company thanked Funbike for its cooperation and contribution to building the brand's presence in Austria.

The transition to the new distribution partners will be closely coordinated to ensure a smooth changeover for retailers and customers.

Photo: Fidlock