Registrations received from 25 countries ahead of the September 2027 debut in Cologne

More than 70% of the planned exhibition space for the inaugural towards tomorrow – European Bike Show has been sold, according to organiser Koelnmesse. Registrations have been received from 25 countries within weeks of sales opening.

The B2B trade event will take place in Cologne, Germany, from 6–8 September 2027, covering bicycles, e-bikes, components, accessories and services.

Confirmed exhibitors include Panasonic, Raymon Cycles, Schwalbe, uvex, LIQUI MOLY, Bosch eBike Systems, CRUSSIS, Busch & Müller, ABUS, Shimano, VAUDE, Ursus, Eurofender, Tenways, Polispot, Coboc, PUKY and STEVENS.

Koelnmesse and the German Bicycle Industry Association (ZIV) are jointly developing the exhibition format in consultation with the bicycle industry. Zukunft Fahrrad has also joined in supporting the event, while retailer organisations BICO and ZEG, together with VSF, are involved in its development.

The organisers say the exhibition will focus on business contacts and practical solutions for manufacturers, retailers and service providers.

Alongside the exhibition, the programme will include workshops, product presentations and product testing. Topics will cover digitalisation, bicycle workshop services, commercial mobility and new business models.

Koelnmesse plans to use its international network, with activities in more than 100 countries, to attract additional exhibitors and industry participants.

Early-bird rates are available until 10 November 2026. Exhibitors can choose between individual stand spaces and turnkey stand packages, with a separate offer for start-ups.