From July 11–14, 2025, Europe’s largest bicycle buying cooperative, ZEG, successfully brought its exclusive ZEG Bike Show back to its hometown of Cologne. Held in Hall 8 of Koelnmesse, the event attracted over 5,000 visitors and more than 400 member businesses, marking a 25% increase compared to last year’s participation at Eurobike.

The show featured over 100 exhibitors, including ZEG’s exclusive brands BULLS and PEGASUS, as well as partner brands such as HERCULES, KETTLER, i:SY, and FLYER. On a spacious 16,000-square-meter exhibition floor with dedicated test areas, visitors explored a wide range of 2026 model previews, parts, and accessories.

The event also served as the launchpad for the “60 Years of ZEG” Jubilee Campaign, which will include marketing initiatives, promotional activities, and special edition models from BULLS and PEGASUS in celebration of the cooperative’s upcoming anniversary in 2026.

ZEG Chairman Fred Schierenbeck emphasized the importance of the event’s return to Cologne:“The warm atmosphere and meaningful conversations show that returning to Cologne was the right decision. In such dynamic times for the bicycle industry, a strong and united presence is more important than ever.”

The ZEG Bike Show 2026 is confirmed to take place again in Cologne next July.

Photo: ZEG

Photo: ZEG