ZEG Bike Show 2026 will take place in Cologne from July 17–19, bringing together around 100 exhibitors to showcase the latest bicycles, e-bikes, components, accessories and new point-of-sale (POS) concepts for the 2027 season.

The exhibition spans more than 16,000 square meters, while the test track has expanded to more than 5,000 square meters. Brands including Bulls, Pegasus, Hercules, i:SY, Gazelle and Kalkhoff will present new products and their latest model collections. Bulls and Pegasus will also introduce new exhibition concepts that will serve as the basis for future shop-in-shop retail solutions.

Leading suppliers including Shimano, Pinion, Hebie and Racktime will introduce new drivetrain technologies, flexible carrier solutions and dealer support programs. Meanwhile, ZEG and Bidex will present a new data standard for the bicycle retail industry.

This year's event also broadens access beyond ZEG members. While Friday remains exclusive to ZEG member companies, invited bicycle retailers will also be able to attend on Saturday and Sunday upon invitation from participating supplier partners. Friday evening will also feature a summer festival with a beer garden and live music.

The 2026 edition also marks ZEG's 60th anniversary. Founded in 1966 by eight independent bicycle retailers, the cooperative has grown into a major bicycle retail network, representing more than 750 member stores, five exclusive brands, eight cooperative brands, working with over 100 supplier partners, and operating a 60,000-square-meter distribution center in Cologne.

The exhibition not only celebrates ZEG's 60th anniversary but also provides retailers with insights into the products and retail concepts shaping the 2027 season.

Photo: ZEG