German bicycle components and accessories specialist Messingschlager is strengthening its marketing, events and sales operations with three new team members as the company continues to modernize its market positioning and customer services.

Marlene Steiner joined the company on July 1 as Event Operations Manager, overseeing trade fairs and events. Franziska Then also joined the marketing team on July 1 as Media Designer, focusing on print and digital media, corporate design and cross-departmental marketing projects.

Effective August 1, Bernd Heß will join Messingschlager as Junior E-Commerce Sales Manager. He will focus on customer support and the development of new business areas, bringing experience from specialist bicycle retail and e-commerce.

All three positions report to Christoph Helmrich, Director of Marketing & Sales. He said the new appointments will help Messingschlager strengthen its brand presence and improve services for customers and business partners.

The company said the personnel expansion is part of a broader effort to further develop its partner and proprietary brands and strengthen its market positioning.

The results of these modernization efforts will be presented at the Messingschlager Brand & Business Days, taking place in Baunach from October 19 to 23, 2026.

Photo: Messingschlager