Selle Royal Group has appointed Andy Pliszka as President and CEO of Selle Royal USA Inc., strengthening its leadership team and North American operations.

In his new role, Pliszka will oversee Selle Royal USA’s activities in North America, including the Crankbrothers brand and the Group’s distribution business. He will also be responsible for supporting the company’s growth strategy in the region.

Selle Royal Group said the appointment reflects its continued commitment to expanding its presence in North America, which it considers an important market for long-term growth.

“Andy brings deep industry experience that will help us accelerate our ambitions in the region,” said Barbara Bigolin, Group President & CEO of Selle Royal Group SpA. “We are delighted to welcome him to the Group and look forward to the next phase of our journey together.”

Pliszka added: “I am excited to join an organization with such a storied history and a dynamic suite of brands. I look forward to collaborating with the incredible team at Selle Royal Group and continuing their momentum into the future.”

Selle Royal USA operates from three locations. Its San Clemente, California facility houses product development, brand, sales and marketing teams, while the Olney, Illinois site serves as its logistics and operations hub. The company also maintains a branch in Taichung, Taiwan, supporting sourcing, supplier management and regional operations.

Selle Royal Group’s brand portfolio includes Selle Royal, Fizik, Brooks England, Crankbrothers and Pedaled, covering bicycle saddles, components, accessories, apparel and other cycling products.

 
Andy Pliszka