Merida Industry Co., Ltd. reported consolidated revenue of NT$12.3 billion for the first half of 2026, with net income attributable to the parent company of NT$640 million and earnings per share (EPS) of NT$2.15.

Due to the high comparison base from the same period last year, H1 revenue and profit declined 16% and 21%, respectively.

Merida said the global bicycle market is gradually entering a period of demand adjustment, while the pace of recovery differs across regions. The company is continuing to adjust its product and sales strategies in response to market conditions and is seeking to stimulate demand through new product launches.

Bicycles introduced globally toward the end of the first quarter continued to contribute in the second quarter, supporting sales momentum in some markets.

European and Chinese Markets Show Recovery

Merida's European subsidiaries recorded a 14% year-on-year increase in cumulative revenue during the first half of 2026. The company said the result reflects the contribution of new products and regional market strategies as demand gradually recovers.

In China, demand for mid- to low-end bicycles has recovered. Merida reported that cumulative sales volume increased 12.5% year on year during the first half, while revenue increased 6%.

Merida Monitoring U.S. Tariff Developments

Regarding tariffs, Merida noted that the United States implemented a new round of Section 301 tariffs on July 24, 2026.

Under the tariff mechanism of a 10% rate without stacking with Most-Favored-Nation (MFN) tariffs, bicycles exported from Taiwan to the U.S. have a certain tariff advantage compared with those from major competing countries including China and Vietnam.

Merida said it will continue to monitor demand in major markets, product sales and global supply chain developments, while responding to opportunities arising from changes in market conditions.

Focus on New Products and Market Development in H2

Looking ahead to the second half of 2026, Merida said the global bicycle market remains in a gradual adjustment and recovery process.

The company will continue to focus on new product launches, product portfolio optimization and regional market development. At the same time, it will closely monitor market demand and carefully manage inventory and operational risks as it works to steadily advance its business operations.

Photo: Merida