RAYMON Bicycles has reported strong business development following its full takeover by the Puello family and the company’s subsequent strategic reorganization. The brand is once again operating as an independent, family-owned full-range bicycle company. According to RAYMON, revenue increased by 25% compared with the previous year, while the order backlog for its 2027 collection reached six times its previous level.

Legacy Inventory Cleared and Stock Reduced by 30%

RAYMON said it has completed the sell-through of legacy inventory inherited from its former corporate structure, PIERER New Mobility AG. The company said this helped stop negative contribution margins and return them to positive territory.

At the same time, RAYMON reduced its inventory by 30%, improving its capital commitment.

Rapid Integration of Avinox Drive System

RAYMON said its shorter decision-making and product development processes are also reflected in its cooperation with Avinox. RAYMON was among the first partners worldwide to integrate the new Avinox drive system into its TAROK platform and bring the platform to series production.

The integration was carried out by RAYMON’s international team, bringing together design, innovation and engineering. The TAROK has a starting weight of 20.4 kilograms.

European Dealer Network Expands

RAYMON is also expanding its European distribution network. The number of independent specialist bicycle dealers working with the brand increased by 30%.

In addition, leading dealer groups, purchasing organizations and industry associations in Germany, Austria and other European markets have either newly listed RAYMON or expanded their existing partnerships with the brand.

RAYMON managing directors Susanne Puello and Felix Puello said the company had completed the reduction of legacy inventory, returned contribution margins to positive territory and regained momentum. The company said its objective is not growth at any cost, but to be a reliable, fast and financially sound partner for specialist bicycle retailers.

Broader E-Bike and Bicycle Portfolio

As a full-range bicycle brand, RAYMON works with Avinox, Bosch, Yamaha, Panasonic and OLI in the E-Bike segment, covering different applications, performance profiles and price points.

At the same time, RAYMON continues to expand its conventional bicycle portfolio with products including the ARVA aero road bike and the SORENO and KENTHII gravel platforms.

Photo: Raymon