Hutchinson Expands North American Distribution Through New Partnerships

Hutchinson has expanded its distribution network in North America through four new distribution partnerships covering the United States and Canada.

The new partners are Backcountry, Bicycle Technologies International (BTI), TRAFFIC DISTRIBUTION USA INC., and SENDIT Gear. The partnerships will provide access to Hutchinson’s range of road, gravel, MTB, and cargo tyres in the US, while SENDIT Gear will offer the company’s full range in Canada, including city bike tyres.

In the US, Backcountry will offer Hutchinson road, gravel, and MTB tyres through its nationwide online shop. BTI will distribute MTB and gravel products predominantly across the Western states, while TRAFFIC DISTRIBUTION USA INC., a new subsidiary of TRAFFIC GmbH, will manage distribution in the Eastern states and offer Hutchinson’s entire range.

In Canada, SENDIT Gear will distribute Hutchinson’s full range, including city bike tyres.

With more than 130 years of industry expertise, Hutchinson said the new partnerships will expand access to its range of tyres for cyclists across the US and Canada.

Luc Herbert of Hutchinson said, “Partnering with trusted distributors across the US and Canada is a big step forward for Hutchinson. Demand for our premium tyres is growing and we’re really excited for this next chapter as we serve riders across the continent.”

Photo: Hutchinson