BICO Zweirad Marketing GmbH has announced the dates for the 2027 BIKE&CO Orderfestival, which will take place from August 13–15, 2027, in Kassel, Germany.

The 2027 event has been brought forward by 14 days from the previously planned date. According to BICO, the change is intended to create greater distance from the new towards tomorrow – European Bike Show, which is scheduled to take place in Cologne from September 6–8, 2027.

The towards tomorrow – European Bike Show is a new international B2B trade show for the bicycle industry. It is organized by Koelnmesse, with the German Bicycle Industry Association (ZIV) serving as its industry partner and brand owner. The inaugural edition will be held in Cologne from September 6–8, 2027.

The BIKE&CO Orderfestival will continue to be held in Kassel. BICO said the early announcement of the 2027 dates is intended to provide greater planning certainty for retailers, exhibitors and other industry participants. Kassel is also set to remain the venue for the Orderfestival in the following years.

The BIKE&CO Orderfestival was launched in 2025. According to the event’s official website, the inaugural edition attracted more than 4,800 trade visitors to Kassel. The 2026 edition is scheduled for September 4–6.

Photo: BIKE&CO

In 2025, more than 100 exhibitors and over 150 brands presented their products across approximately 15,000 square meters of exhibition space. For 2026, more than 140 exhibitors and over 250 brands are expected to participate, with approximately 20,000 square meters of indoor and outdoor exhibition space. This represents a significant increase in the overall size of the event compared with last year.

With the date change, the 2027 BIKE&CO Orderfestival will take place in mid-August, providing greater separation from the new towards tomorrow – European Bike Show in Cologne in early September.

Photo: BIKE&CO