Messingschlager GmbH & Co. KG has appointed Tiger Cycles (Moffat) as the exclusive distributor for its portfolio of distributed brands in the United Kingdom and Ireland.

The appointment builds on the two companies’ long-standing cooperation in the British and Irish markets, taking their partnership to the next level and laying the foundation for even closer collaboration. At the same time, Messingschlager is strengthening its presence in an important European market and further expanding local support for the bicycle trade.

Tiger Cycles has an established distribution network and many years of experience in the British cycling market, covering both complete bicycles and bicycle components. Through the partnership, bicycle retailers in the United Kingdom and Ireland will gain direct access to Messingschlager’s extensive product portfolio, supported by a local sales and service organization.

Retailers will also have access to the full product range of Messingschlager’s M-Wave own brand, including bestsellers such as the Spy Space mirror. The products are stocked at the central warehouse to ensure reliable delivery.

The partnership will focus on active market development, enhanced support for existing and new customers, and the long-term growth of the business in the region.

“Great Britain remains a strategically important market for us. At the same time, trading with non-EU countries today requires a high level of expertise in export, logistics and customs procedures,” said Christoph Helmrich, Director Sales and Marketing at Messingschlager. “Messingschlager has many years of experience in international business and is known for fast processes and a high level of service. With Tiger Cycles, we have found a partner that reliably delivers these capabilities locally and has an excellent understanding of the market.”

Photo: Messingschlager