British bicycle brand Whyte Bikes has announced its return to the US market with direct operations, an exclusive commitment to independent bicycle dealers (IBDs), and a phased regional rollout.

The initial US launch will focus on building a network of dealers across the Western States. Leading the range will be the Karve and Karve EVO, Whyte’s new Avinox-powered eMTB platforms. The Karve is a 160mm trail and enduro eMTB, while the 180mm Karve EVO is designed for gravity-focused riding, including bike parks and big mountain terrain.

“We’re taking a focused approach to building Whyte in the US,” said Nikki Hawyes, CEO of Whyte Bikes. “We want to build the right way by partnering with great retailers, earning riders’ trust and growing region by region, to create a strong foundation for long-term success.”

Whyte will support retailers directly through its own North American operations, providing direct relationships, attractive margins, accessible opening orders and responsive service. Every Whyte frame comes with a lifetime frame and pivot bearing warranty as standard.

Victor Sandrin, Whyte's Director of North American Sales Operations, will begin meeting with prospective dealers in September 2026. Initial inventory is expected to arrive in February 2027, ahead of the spring season.

Photo: Whyte Bikes