Photo: towards tomorrow – European Bike Show / Koelnmesse
The towards tomorrow – European Bike Show has opened exhibitor bookings for its inaugural edition, which will take place from September 6–8, 2027, at Koelnmesse in Cologne, Germany. Early-bird rates are available until November 10, 2026.
The booking launch follows the official kick-off event held at Koelnmesse on September 9, 2026, which brought together around 150 industry participants. Koelnmesse and ZIV – German Bicycle Industry presented the latest plans for the new B2B trade fair, with guided tours and information points providing further details about the event.
Photo: towards tomorrow – European Bike Show / Koelnmesse
ZEG and BICO are among the major retail partners that have already confirmed their participation. Exhibitors can now book stand space and special participation formats, with early-bird rates available until November 10, 2026.
Exhibition Scope and Themed Areas
The trade fair will cover bicycles, EPACs and e-bikes, components, accessories and services across the bicycle industry.
Planned themed areas include:
Workshop & Service
Digitise the Bike Business
Commercial / Logistics
Therapeutic & Specialized Bicycles
The event will also feature a Walk of Service designed to help retailers navigate the show, while the Boulevard of Innovations will present selected innovations.
A Test Area will offer different riding scenarios. The program will also include a Main Stage focused on market communication, as well as additional stages for product presentations and workshops.
Exhibitors will be able to choose from conventional exhibition stands, complete packages and other participation formats, including sponsorship and stage formats.
Information Session at Taichung Bike Week
The towards tomorrow – European Bike Show will also hold an information session during Taichung Bike Week in Taiwan on September 17, 2026, from 15:30 to 17:00 at Plum Blossom Room II, 13F, The Splendor Hotel Taichung.
The session will provide the Taiwan bicycle industry with information about the new European B2B trade fair and its plans for the inaugural edition in Cologne in 2027.
Retailer Invitation Program
According to ZIV Managing Director Burkhard Stork, exhibiting companies will receive free tickets that they can use to invite their retail partners to the event.
ZEG and BICO are among the retail partners that have already confirmed their participation.
The towards tomorrow – European Bike Show is hosted by Koelnmesse, while ZIV acts as the industry partner and brand owner. The B2B event is aimed at retailers, manufacturers, suppliers and service providers across the bicycle industry.
Photo: towards tomorrow – European Bike Show / Koelnmesse
